Businesses are confronted with a range of dilemmas on a daily basis. Which customers should they target, what are their customer’s main pain points, and how can they be solved? They also want to know which marketing strategies and ad campaigns will generate the best results for their business. A data analyst can help to answer these questions.
Furthermore, the industry is expected to witness a growth of 31% over the next 10 years, so you can be confident that data analysts will be in high demand.
So what does a data analyst do exactly — what does this job entail? And how can you become a data analyst? We will cover all this and more below.
What is a Data Analyst?
Data analysis is the process of extracting crucial information from data so that a business or organisation can make informed decisions. The process involves a number of steps: identifying the type of data required, analysing this data, and drawing conclusions. Based on all of this, a data analyst can make recommendations, including actionable steps, to help the organisation achieve its goals.
In essence, a data analyst’s job is about working out how data sets could be used to solve problems, rather like a detective. However, this job is much more than just collecting data – it also involves understanding and explaining how this information affects business performance.
Some of the key tasks of a data analyst can include:
- Extracting data from multiple sources
- Cleaning data to ensure everything is accurate and relevant
- Using technical tools to interpret data
- Identifying the latest trends in data sets
- Delivering detailed reports to management
- Working with the IT team, management, and other departments to develop goals and strategies
- Managing databases
- Identifying and resolving data problems
The field of data analysis provides a range of excellent opportunities to professionals looking to advance their careers in an industry that’s expected to grow rapidly in the future.
Read our alumni testimonials and see how studying data helped them advance their career.