Latest articles

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What Does It Take to Become a Growth Marketing Manager?

As digital markets expand and customer expectations evolve, the role of a growth marketing manager is becoming increasingly essential. This article explores what these professionals do, the skills and tools they use, and their salary and career outlook. Discover how EDHEC's Online Master of Science in Strategic Marketing can help you make informed decisions, enhance your marketing efforts, and prepare for leadership in this fast-growing field.

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Becoming an Impactful Leader through Leadership Training

Leadership training plays a vital role in shaping professionals ready to navigate today’s dynamic business world. This article explores its definition, importance, components, and practical approaches while highlighting how EDHEC’s Online MBA offers a strategic and flexible path to building impactful leadership skills.

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Customer Experience Management Explained: Why It’s More Important than Ever

In a digital era defined by high expectations and constant competition, mastering Customer Experience Management (CXM) is crucial for building loyalty and long-term value. This article explains what CXM is, why it matters, and how companies can deliver consistent, personalised experiences across all touchpoints. From the core pillars of CXM and top-performing software to best practices and career opportunities, discover how a strategic CX approach can transform business performance. Learn how EDHEC’s Online MSc in Strategic Marketing equips professionals to lead with insight in a customer-first world.

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Data-Driven Marketing: Transforming Strategy with Analytics and Insight

Data-driven marketing is transforming how brands connect with consumers, using insights to guide strategy and personalise engagement. This article explores what data-driven marketing is, why it matters, and how it’s applied across digital channels. It also outlines key tools, best practices, and how EDHEC’s Online MSc in Strategic Marketing can help professionals lead with data and drive impactful marketing results.

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Understanding the Difference Between Leadership and Management

For professionals looking to lead with purpose and drive organisational success, distinguishing between leadership and management is key. This article explores how leaders and managers differ in responsibilities, mindset, and style, and provides practical insights to help you strengthen both your leadership and management capabilities. Discover how EDHEC’s Online MBA can equip you with the skills to manage effectively and lead with impact in today’s dynamic business environment.

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Unlocking Career Potential: The Value of an Online Master’s Degree in Marketing

Considering an online master’s degree in marketing but unsure if it’s worth it? Explore our in-depth article to uncover the true value of this degree and learn how EDHEC’s Online Master of Science in Strategic Marketing stands out for its practical learning approach, expert faculty, and global perspective.