Online Certificate

Advanced Strategic Management Certificate

Advanced Strategic Management

Qingyu YAO

Programme Advisor

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Make the right strategic choices and understand their implications

This professional certificate in Strategic Management is designed for all those who hold responsibilities within companies: managers with proven professional experience, already having or acceding to business steering responsibilities at the level of a company or a profit centre at strategic and operational level. Upon completion of the online certificate in Advanced Strategic Management”, you will be able to:

  • Explore strategic conceptual frameworks and models
  • Strategically analyse various business competitive situations
  • Get a practical view of how to deal with strategic issues

Advanced Strategic Management Certificate

Why are some companies more successful than others? The digital revolution is affecting every position in the company and is transforming business models over the long term. To face these new challenges, managers must more than ever master the right management tools and understand what the performance levels are in order to anticipate changes and contribute to the transformation of their company.

35 hours over 5 weeks

Strategic Choices:
Business Strategy #1

  • Understand the interest and limits of pursuing adjacencies.
  • Differentiate the two generic business strategies: cost leadership & differentiation.
  • Use Value Curves as a tool to develop a differentiation strategy.
  • Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

Strategic Choices:
Business Strategy #2: Business Models

  • Build strong, articulate value propositions
  • Understand the challenges of value delivery
  • Build the organisation value equation
  • Structure the business model canvas
  • Discuss how the digital revolution is creating new kinds of business models and therefore new opportunities

Strategic Choices:
Corporate Strategy

  • Analyse a portfolio of business units and judge which to invest in and which to divest
  • Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

Strategic Moves

  • Identify the appropriate choices between organic growth, M&A and strategic alliances.
  • Identify key success factors and challenges in the successful management of M&As.
  • Explore the concept of ecosystems, and how it can boost an organisation’s financial results.

Strategy in Action

  • Understand how the strategic process works.
  • Explain some of the challenges of managing strategy development, and how to tackle them.
  • Understand what is meant by deliberate and emergent strategy development.
  • Discuss the ideal strategic process.

Strategic Choices and Methods:
Putting Everything Together

  • Analyse strategic problems using strategic management analytical frameworks and concepts.
  • Build and communicate sound strategic recommendations.

Find out more

Watch this video to learn more about the objective of the course and learning experience told by an Alumni.

Your Programme Director

Advanced Strategic Management

Billy Salha, PhD

Billy Salha, Ph. D., is a Professor of Strategy at EDHEC Business School. He is also the:

  • Co-Director of EDHEC Advanced Management Programme
  • CEO of Fleury Michon.

How does the professional certificate in Advanced Strategic Management work?

  • Weekly one-hour live class available in replay mode
  • 6 to 8 hours of study time per week recommended
  • An online exam at the end of each module
  • Certification is awarded upon successfully passing the final exam

Still have questions? Book a meeting with our program advisor.

Who is this Advanced Strategic Management Certificate for?

This professional certificate is intended for professionals anywhere in the world who have proven professional experience and wish to strengthen their skills in strategy.

Who are the participants of the classes of 2020-2023?

Online Learning Experience

Online campus

Our Online Campus is a powerful and intuitive platform dedicated to our participants’ online learning journey. Shaped with some of the best institutions in the world, top-ranked by the Financial Times, it allows us to deliver a personalised, interactive and high-touch learning experience.

Studying online with EDHEC means:

  • Experiencing different e-learning methods, live with all participants and at your own pace, on your own time
  • Having access to a wide range of pedagogical activities from videos and written resources to quizzes and instructional activities
  • Using a unique mobile-first online platform available 24/7 to attend virtual classes, pass exams and discuss with classmates, professors, or the programme support team

Want to know more? Contact us!


1 session per trimester


  • Professional experience recommended
  • English professional proficiency

How can I register?

It’s simple! Fill in the online registration form. You will be contacted by our Programme Advisor in order to discuss your project.

Tuition fees

Tuition fees

€2,250 plus VAT*

*For October 2024’s Intake.
Tuition fees are provided for information only and are subject to change.

Financial Aid / Scholarship

Early Bird


on tuition

For all applications submitted 2 months before the next intake.

Any questions on the program?

How much time should I spend on an e-learning course?

We recommend dedicating 5 to 7 hours of work towards it per week.

Maintaining a work-life balance is essential and will help to ensure learners get the most out of their course. Our training courses are designed so that learners can adjust their workload to align with their personal situation.
One benefit of remote work is that learners can fit it into their personal and professional lives.

Qingyu YAO

Programme Advisor

Send an emailBook a meeting