Online Certificate

Advanced Strategic Management Certificate

Advanced Strategic Management

Mallika VERMA

Programme Advisor

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Strategic choices and implications

This professional certificate in Strategic Management is designed for all those who hold responsibilities within companies: managers with proven professional experience, already having or acceding to business steering responsibilities at the level of a company or a profit centre at strategic and operational level. Upon completion of the online certificate “Advanced Strategic Management”, you will be able to:

  • Explore strategic conceptual frameworks and models
  • Strategically analyse various business competitive situations
  • Get a practical view of how to deal with strategic issues

Advanced Strategic Management Certificate

Some companies seem to have more success while acting on the same marketplace with equal products?  What is their secret? Why are some companies more successful than others? The digital revolution is affecting every position in the company and is transforming business models over the long term. To face these new challenges, managers must more than ever master the right management tools and understand what the performance levels are in order to anticipate changes and contribute to the transformation of their company.

35 hours over 5 weeks

SESSION 1: Strategic Choices

“Business Strategy #1”

  • Understand the interest and limits of pursuing adjacencies.
  • Differentiate the two generic business strategies: cost leadership & differentiation.
  • Use Value Curves as a tool to develop a differentiation strategy.
  • Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

SESSION 2: Strategic Choices

“Business Strategy #2: Business Models”

  • Build strong, articulate value propositions
  • Understand the challenges of value delivery
  • Build the organisation value equation
  • Structure the business model canvas
  • Discuss how the digital revolution is creating new kinds of business models and therefore new opportunities

SESSION 3: Strategic Choices

“Corporate Strategy”


  • Analyse a portfolio of business units and judge which to invest in and which to divest
  • Recognise ways in which a corporate parent can add or destroy values for its portfolio of business units.

SESSION 4:  Strategic Moves

  • Identify the appropriate choices between organic growth, M&A and strategic alliances.
  • Identify key success factors and challenges in the successful management of M&As.
  • Explore the concept of ecosystems, and how it can boost an organisation’s financial results.

SESSION 5: Strategy in Action

  • Understand how the strategic process works.
  • Explain some of the challenges of managing strategy development, and how to tackle them.
  • Understand what is meant by deliberate and emergent strategy development.
  • Discuss the ideal strategic process.

SESSION 6: Strategic Choices and Methods

“Putting Everything Together”

  • Analyse strategic problems using strategic management analytical frameworks and concepts.
  • Build and communicate sound strategic recommendations.

Find out more

The Online Certificates presented by an Alumni and our programme advisor

Do you want to know more about the Advanced Strategic Managament Certificate?

Our program advisor presents you the objectives of the certificate, the content of the training, and the Online Campus. An Alumni reviews his learning experience in the program and shares his advices.

Your Programme Director

Advanced Strategic Management

Billy Salha, PhD

Billy Salha, Ph. D., is a Professor of Strategy at EDHEC Business School. He is also the:

  • Co-Director Advanced Management Programme, EDHEC
  • CEO Fleury Michon.

To learn more about him

In practice, how does the professional certificate in Advanced Strategic Management work?

  • Weekly one-hour live classes available in replay mode
  • 6 to 8 hours of work per week recommended
  • Each module includes an online exam
  • Certification is awarded upon successfully passing the final exam

Still have questions? Book a meeting with our program advisor.

Who is this Advanced Strategic Management Certificate for?

This professional certificate is intended for professionals anywhere in the world who have proven professional experience and wish to strengthen their skills in strategy.

Who are the participants of the classes of 2020-2023?

Online Learning Experience

Online campus

Designed specifically for busy executives, our Online Campus* gives you the flexibility to develop your skills at your own pace, through an innovative platform, and a rich blend of content, such as:

  • videos, virtual classrooms,
  • quizzes and evaluations,
  • discussion forum…

New technologies at the service of tailor-made learning, such as mobile learning or social learning.

*Access to the platform is available 24 hours a day, 365 days a year.


1 session per trimester


  • Professional experience recommended
  • English professional proficiency

How can I register?

It’s simple! Fill in the online registration form. You will be contacted by our Programme Advisor in order to discuss your project.

Tuition fees

Tuition fees

€1,950 plus VAT*

*Tuition fees are provided for information only and are subject to change.



Compte de formation

Go to Mon Compte Formation

Mallika VERMA

Programme Advisor

Send an email / Call