The pandemic, the disruption of working conditions and increased globalisation have transformed corporate business models. To re-think their growth strategies effectively, organisations need to make flexibility and adaptability their watchwords.
The managers they now call on are obliged to develop skills suited to these new issues and to be immediately operational on a fast-changing international job market.
Loick Menvielle, Professor of Marketing, recently took over as academic director of EDHEC’s Master of Science (MSc) in International Business Management. This 100%-online programme, firmly rooted in practice, is designed to train young professionals to assume international management responsibilities.
In this interview, he shares some insights on the latest developments and challenges on the international job market and several ideas for preparing for them.
How do you see the state of student mobility at the moment, particularly internationally?
The pandemic has disrupted mobility for individuals and especially for students. It’s now the task of schools and campuses to go to where students are.
The online format is now rooted in our practices. It has become a pivotal element of students’ education, regardless of their programme, field of study or geographic location. E-learning has been taken on board by all teaching institutions, to the extent that they now need to use the “online” format even as part of their in-person programmes.
The latest geopolitical changes also prompt us to re-think the concept of mobility. Following the pandemic, certain countries and geographic regions have remained reluctant to re-open to the rest of the world and to encourage mobility among their students. This persistent fear shows that the pandemic has marked a turning point for digital use, thereby obliging us to take a fresh look at ways of making education accessible to all.
How can young professionals train themselves in international management and best understand the current issues linked to digital and globalisation?
The pandemic and recent geopolitical changes have taught us that nothing is set in stone. During the MSc in International Business Management Online, students learn to develop their critical thinking and ability to question themselves, as well as a broader perspective on business issues.
Through the diploma’s academic excellence – a pre-requisite for large corporations – and the operational approach and adaptability inculcated in students during the programme, the MSc responds to the current needs of businesses.