The crisis stemming from the coronavirus has had new and unique consequences for the economy. To continue to progress, many companies must reinvent themselves now, without waiting for new business models to emerge. Therefore, they urgently need managers who understand how corporate strategy works and who master the tools for strategic management. Are you a manager looking to sustainably drive your company’s growth? The EDHEC Strategic Analysis online certificate is designed to meet your needs.
Business models constantly being challenged
The current health crisis has shown that those companies without a strong digital presence are those most at risk. Deprived of their usual means of prospecting or their physical points of sale, these companies saw their business drop sharply or temporarily dry up altogether.
This unprecedented situation is also raising questions about the social and environmental impact of our modes of production and consumption. In some sectors, companies are already faced with the need to relocate their business. Everywhere managers are asking themselves what are the best practices to adopt to minimise the impact of another crisis of this magnitude on their company.
In this context, companies are having to rethink their business models if they want to remain competitive.
As a senior executive or manager, your role consists of finding new levers that will drive growth. You must therefore be capable of analysing the context and environment in which your company finds itself, then formulate strategic recommendations to invent or redefine an efficient and sustainable strategic model.
The EDHEC Strategic Analysis online certificate will allow you to explore new strategic models in order to perform relevant analyses of the various competitive situations which your company may find itself confronted with.
“On a regular basis, new business models arise and call into question the “certainties” of an entire market. Think of the way that IKEA revolutionised the sale of furniture. Or, more recently, the way that Netflix revolutionised paid streaming by focusing on consumer expectations. As a manager, you must be able to understand your competitors’ strategic choices and analyse your company’s context in real-time in order to make the right decision at the right time. It is the only way to stay in step with the expectations of the market. In creating this certificate program, our goal has been to give participants a practical and concrete understanding of corporate strategy in order to tackle the challenges their company faces.” Christel RATHLE, Admissions Director EDHEC Online