The EDHEC Online MBA, the brand new addition to the EDHEC portfolio of MBA programmes, is set to welcome its first cohort of participants this coming September. To learn more about the programme’s objectives and value, we interviewed Loick Menvielle, PhD, Academic Director of the EDHEC Online MBA and Associate Professor of Marketing at EDHEC Business School. Let’s explore this unique programme, meticulously designed for tomorrow’s leaders to meet the digital transformation challenges face by today’s businesses.
Could you share the inspiration and strategic vision behind launching the EDHEC Online MBA programme?
The goal of the EDHEC Online MBA is to provide a premium and flexible distance-learning programme for tomorrow’s leaders who seek to elevate their career without stepping away from their professional or personal commitments. They will be prepared to drive sustainable innovation, lead with confidence, and make a positive impact on the future’s business landscape.
What sets the EDHEC Online MBA apart from other MBA programmes?
The EDHEC Online MBA delivers an innovative and flexible learning experience, with a focus on leadership and professional development. The programme is a transformative journey crafted around real-world challenges to go beyond the basics and learn how to think critically. It actually draws on the academic research of EDHEC Chairs and Research Centres, which are at the forefront of global transition issues. The participants will become leaders who are conscious of the impact of their decisions on the world around them.
With this online MBA, EDHEC offers a complete portfolio of MBA programmes, which each of them corresponding to different professional needs and objectives. All EDHEC MBAs are accredited by AMBA, which is a guarantee of rigorous teaching and rich content.
What unique value does the Online MBA offer to professionals in today’s evolving business landscape?
This programme is particularly valuable for those looking to make a significant impact in their careers. It offers both the tools and insights needed to navigate the challenges and opportunities of a complex business environment.
Our faculty is composed of EDHEC professors and researchers, as well as industry experts from all around the globe. Most of them also belong to EDHEC research Centres and Chairs, and also teach in the other MBAs delivered by EDHEC.
How does the EDHEC Online MBA programme empower participants to advance in their careers and achieve their professional goals?
The EDHEC Online MBA provides participants with a comprehensive understanding of the core aspects of business, from strategy and leadership to finance and marketing. It also offers a strong career coaching support through a personalised leadership development programme which includes reflective exercises, group coaching, and individual guidance.
Lastly, with the global networking opportunities that the programmes provides, our participants will gain the confidence and skills to accelerate their career and reach excel in senior leadership roles.
How is the curriculum designed to prepare students for the complexities and challenges of modern business leadership?
The curriculum of the EDHEC Online MBA mixes core courses, specialisation tracks, seminar series, learning expeditions and consulting projects applied to real-world business cases. EDHEC Chairs and Research Centres ensure exposure to the latest research, enriching learning with industry relevance and global dynamics understanding.
How does the programme integrate real-world business challenges and hands-on learning experiences?
The programme includes different learning activities and formats such as an Entrepreneurship Project and a Consulting Project to work on real business cases, Learning Expeditions to meet different stakeholders and decision-makers, and partnerships with EDHEC Chairs and Research Centres, encouraging innovation and critical thinking.
What advice would you offer to professionals considering enrolling in the EDHEC Online MBA?
Approach this journey as an opportunity for personal and professional growth: you will not only enhance your business acumen but also develop a global network and a more nuanced understanding of global business challenges.
Engage fully with the programme and its community, and use all the resources provided by the programme to reflect on your career goals!
The ideal candidate is a motivated professional with leadership potential, intellectual curiosity, and a collaborative mindset, who aspires to make a positive impact on the business world.
