The health crisis has exposed the fragility of some industry players. In the post-crisis period, reconstruction will fall to managers who are able to build and communicate a strategic vision for their company. Will you be one? The EDHEC Advanced Strategic Management online certificate meets your needs.
An ever-changing environment
The critical situation due to the coronavirus has exposed the lacks in certain business models. Companies who already had an effective strategic vision were able to adapt and minimise the impact of the crisis on their business activities. The others are feeling the effects, in some cases quite drastically so.
For some companies, the difficulties are not new. Confronted with increased competition at the international level and the emergence of new business models, they need a deep strategic reorientation to continue to grow. From that point of view, the crisis has only accelerated this move.
In this context, companies need managers capable of crafting and carrying out a new strategic vision.
As a manager, you must be able to accurately analyse your company’s environment as well as its strengths and weaknesses, and then use those analytical skills in your decision making. Lastly, you will need to activate the necessary levers to translate your strategic recommendations into operational actions.
To accomplish this, the initial training is insufficient, and the skills acquired in the course of holding a position within the company need to be supplemented by an up-to-date analytical framework and concepts.
The Advanced Strategic Management online certificate is designed to teach you to make strategic decisions and provide awareness of the implications of your choices. By the end of this course, you will be able to:
- assess the relevance of strategic recommendations or choices
- formulate recommendations and oversee their implementation yourself
- define or reinvent an efficient and sustainable business model
“In an ever-changing world, the goal of this certificate is to help you to explore conceptual structures and business models so that you can analyse various competing situations from a strategic angle. This program offers concrete and practical insight on handling strategic challenges and understanding the levers to activate to anticipate changes and contribute positively to your company’s transformation.” Christel RATHLE, Admissions Director EDHEC Online