The modern business world generates insane amounts of data. However, without the ability to analyse this data and come up with actionable insights, this data is essentially useless.
For this reason, organisations worldwide are leveraging the power of business analytics to make better decisions and develop more effective data-backed strategies.
As a business owner or manager, mastering data analytics is essential to stay competitive in the modern marketplace and stand out from the competition.
What is Business Analytics?
Business analytics uses the latest tools and technology to refine large amounts of historical and current data. This process uses quantitative methods to extract meaning and value from data, allowing you to make educated business decisions.
Business analytics methods can be broken down into four main classifications:
- Descriptive, which involves interpreting historical data in order to identify trends.
- Predictive, a method that extensively uses statistics to predict or forecast future outcomes.
- Diagnostic, an approach involving the analysis of historical data to identify patterns and trends.
- Prescriptive, which uses testing and similar techniques to identify the most effective tactics and strategies.
The Evolution of Business Analytics
Companies have long integrated technology into their business model to boost efficiency and measure their performance. In recent years, however, technology has become central to business operations like never before. They’ve also adopted new and more advanced types of tools, such as AI and big data.
Similarly, businesses have been using and analysing data almost since the beginning of commerce. Historically, this was done through ledgers, and, later simple record-keeping software and spreadsheets. As technology became more sophisticated and the data needs of companies more complex, this evolved into the complex set of tools and approaches known as business analytics.
With business analytics, companies can process huge volumes of information and turn it into clear recommendations with understandable visuals. This occurred in the context of the birth of the modern era of business intelligence, automation, and cloud computing.
Learn how to use analytics tools with EDHEC Online MSc in Business Strategy & Analytics.
Why Business Analytics is Important for Companies
Business analytics has many benefits for modern companies. Furthermore, as more businesses adopt this technology, it has become essential for all business owners and managers to master this topic to stay competitive and meet their business goals.
It Helps Business Leaders Make Informed Decisions
Business analytics is a valuable tool that allows business leaders to try out different testing methods and compare potential strategies in order to make better business decisions.
For example, data analysis allows you to monitor and review your campaigns to identify what are their strengths and weaknesses, or conduct A/B testing to see which approach gives the best results. A study by Micro Strategy found that Business Analytics can help managers increase effective decision-making by 56%.
You’ll Increase Revenue
Data analytics can help organisations to improve their processes, launch better marketing campaigns, and drive more sales. You can use predictive analytics to identify issues early on before they become a big problem, and eliminate roadblocks, making your company more efficient.
Through doing all of this, you’ll be able to increase the revenue your business generates, minimise costs, and therefore increase your profits.
You’ll Improve Data Monitoring and Cybersecurity
Risk management and compliance are important parts of running any kind of business. The pandemic saw a surge in breaches, fraud, and other cybersecurity issues.
Data science offers analytical models that can predict and detect potential risks and make recommendations about how to manage these risks or mitigate their impact, allowing you to secure your data and improve your data monitoring.
You’ll Be Able to Conduct Better Competitor Analysis
Knowing how your competitors are performing and being familiar with their strategies is essential in business. Through business analytics, you can gain a better understanding of your competitor’s USPs, tactics, and management decisions.
You can then use this information to learn what’s working and what isn’t, as well as develop your own unique strategies and stay ahead of the competition.
You Can Track Consumer Behavior to Improve Customer Experience
In today’s highly competitive market, it’s vital to provide excellent customer service in order to grow your client base and retain your existing customers. It’s much more cost-effective to hold on to your existing customers than it is to attract new ones. You can leverage data analytics to track consumer opinions, purchasing behaviour, preferences, and digital habits, and use these insights to create personalised experiences, or develop products that meet your customers’ needs.
How to Master Business Analytics
Mastering business analytics will allow you to make better business decisions, manage risk, retain customers, drive more sales, and increase profit margins. Furthermore, as more of your competitors skill up in this field, it’s becoming essential to do the same in order to stay competitive.
Data analytics is a complex area that includes a range of new concepts as well as cutting-edge tools and technologies. A formal qualification in this field is the best way to gain an in-depth understanding of data analytics and how to best apply it to your business.