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Market Research: Why It Matters and How to Get It Right
Market research is a process used to collect and analyse information about target audiences, competitors, and market conditions to support strategic decision-making. This article explores the main types and methods of market research, beginner-friendly tools, and practical tips to get started. For those looking to deepen their expertise, specialised programs like EDHEC’s Online MSc in Strategic Marketing can provide the analytical and strategic skills needed to apply market research effectively.
Your Guide to Becoming a Marketing Data Analyst
In an increasingly data-driven marketing world, the role of a Marketing Data Analyst is more vital than ever. This comprehensive guide explores what the position entails, the key skills and tools required, and how professionals can build a successful career in this dynamic field. Learn how advanced degrees from EDHEC Business School—such as the Online Master of Science in Strategic Marketing and the Online Master of Science in Data Management & Business Analytics, can equip you with the expertise needed to thrive.
Marketing in an AI World: Thrive or Survive?
Artificial intelligence is rapidly reshaping the marketing landscape—from personalisation and automation to data-driven decision-making. In this article, discover how AI and Generative AI tools are transforming the field, what it means for marketers, and why the human touch remains essential. Featuring insights from Professor Arne De Keyser, this piece highlights the opportunities, challenges, and future of marketing in an AI-powered world, with guidance on how to stay ahead through EDHEC’s specialised online programmes.
Navigating Data Visualisation: Techniques, Tools, and Strategic Value
Data visualisation is a cornerstone of effective decision-making in the digital age. This article delves into essential techniques, tools, and chart types used by professionals to bring data to life. Whether you're creating a bar chart, exploring advanced diagrams like heat maps or boxplots, or choosing between visualisation software like Tableau or Power BI, this guide provides practical insights. Learn how to present data clearly, compellingly, and strategically—skills that are vital in marketing and beyond. Discover how the Online Master of Science in Strategic Marketing at EDHEC can empower you to apply these capabilities at an advanced level.
Transforming Business with Data Analytics: A Comprehensive Guide
Data analytics is transforming industries by enabling businesses to make informed, data-driven decisions. This article explores the fundamentals of data analytics, including its evolution, key methods, essential tools, and applications across various sectors. From descriptive to prescriptive analytics, we examine how businesses harness data for strategy and innovation. Learn about the intersection of IT and data analytics, career opportunities, and how EDHEC’s specialised programs equip professionals with the skills to thrive in this data-driven world.
How Can Businesses Grow Online? Unlocking the Power of Digital Marketing Strategies
A strong digital marketing strategy is essential for businesses aiming to thrive online. From SEO and content marketing to AI-driven automation and performance tracking, companies must adapt to changing consumer behaviours and digital trends. Understanding key performance indicators (KPIs) and leveraging data-driven insights are crucial for sustained success. The Online MSc in Strategic Marketing at EDHEC equips professionals with the expertise to navigate these challenges, blending strategic thinking with hands-on digital tools to drive measurable growth in today’s fast-paced marketing landscape.
Marketing Analyst Role & Career Path: Everything You Need to Know
Interested in a career as a marketing analyst? Learn about marketing analyst roles, salary, and career path. From market research and data analysis to campaign optimisation and trend forecasting, marketing analysts provide valuable insights that help companies stay competitive. Pursuing an advanced degree, such as EDHEC's Online MSc in Strategic Marketing or MSc in Data Management & Business Analytics, equips individuals with the skills needed to thrive in this evolving field and boosts your prospects.
Mastering Brand Management: Strategies for Long-Term Success
Understand brand management with this ultimate guide, covering its importance, key principles, guidelines, and strategies for building a strong and recognisable brand. Learn how effective brand management drives loyalty, consistency, and market success—and how EDHEC’s Online MSc Strategic Marketing can equip you with the skills to excel in branding and marketing leadership.
Career Development in Marketing: Unlocking Your Potential with an Online Master’s Degree in Strategic Marketing
Career development in marketing requires strategic planning and continuous learning. In this article, you will discover the five key stages of career progression, from entry-level roles to leadership positions, and learn how to build a professional development plan that keeps you competitive. You will also explore how an online Master’s degree in Strategic Marketing can help you acquire the skills and knowledge needed to advance your career.
Unlocking Marketing Analytics: Benefits, Tools, and Strategies
Marketing analytics helps businesses make data-driven decisions by tracking performance across digital channels. From descriptive to predictive analytics, leveraging data is key to optimising campaigns, improving customer insights, and refining marketing strategies. In this article, we explore essential tools, challenges, and solutions while highlighting how EDHEC’s Online MSc in Strategic Marketing equips professionals with the expertise to harness data for marketing success.
Brand Manager Career Guide: Roles, Skills, and Roadmap
Brand managers shape a company’s identity, ensuring market relevance and consumer loyalty. They combine strategy, creativity, and analysis to develop impactful brand positioning. This article explores the essential skills, responsibilities, and career pathways for brand managers, offering insights into brand management strategies. Discover how EDHEC’s Online MSc in Strategic Marketing equips professionals with the expertise to excel in this dynamic field.
Uncovering EDHEC’s Online MSc in Strategic Marketing
Julien Deslangle, Online International Programs Director, shares expert insights into how the MSc in Strategic Marketing can enhance your career and open doors to rewarding marketing jobs. Through the program’s data-driven approach and a comprehensive curriculum covering everything from consumer psychology to brand management, Julien explains how participants will develop the skills needed to navigate today’s evolving marketing landscape. With a strong emphasis on both practical experience and academic excellence, this program is designed to help you take your marketing career to the next level.
Why Pursue an Online MSc in Data Management and Business Analytics at EDHEC?
Unlock your potential with EDHEC's Online MSc in Data Management and Business Analytics, a program designed to enhance your career development in today's competitive, data-driven landscape. Alumni like Ioannis Michos, now a Senior Data Scientist at Forvis Mazars, credit the program for preparing them to deliver impactful, data-driven solutions in their careers.
Spotlight on Leadership Coaching in EDHEC’s Online MBA
Discover how EDHEC’s Online MBA integrates Boost360, a transformative leadership coaching program tailored to drive personal and professional growth. This innovative program coaches and empowers participants to enhance self-awareness, develop critical leadership skills, and achieve meaningful career advancements.
Exploring the Role of a Product Manager: Skills and Valuable Insights
Product management is a dynamic career that combines creativity, strategy, and teamwork. Product managers shape a product's vision, oversee its lifecycle, and ensure it meets customer needs. Discover key skills, career paths, and how EDHEC's Online MSc in Strategic Marketing can help you excel in this role.
Upskilling in 2025: Why Continuing Education Matters
The World Economic Forum predicts 78 million new jobs by 2030, but only for those with the right skills. Upskilling is the key to bridging the skills gap and staying competitive in a rapidly evolving job market. Explore how EDHEC Online’s innovative programs equip you with the knowledge and practical experience to thrive in the evolving job market.
Becoming a Marketing Consultant: Key Skills and Career Pathways
Delve into the exciting world of marketing consultancy, where you’ll guide businesses in developing strategies, engaging audiences, and driving growth. Learn about key skills, responsibilities, and career paths that make this role so rewarding. Discover how EDHEC’s online MSc in Strategic Marketing equips you with the expertise to excel and make a lasting impact in this dynamic field.
The Comprehensive Guide to Becoming a Digital Marketing Strategist
Interested in a career as a Digital Marketing Strategist? Gain the skills and expertise with EDHEC's online MSc in Strategic Marketing. Explore the responsibilities, essential skills, career paths, emerging trends, and more in our comprehensive guide.
Pursuing a Career as a Marketing Manager: All You Need to Know
Are you interested in becoming a marketing manager? EDHEC’s MSc in Strategic Marketing equips you with the essential skills to excel in this dynamic role. Discover the key responsibilities and steps to launch your career in marketing management.
EDHEC Business School Wins Bronze at 2024 FOME Learning Design Awards
EDHEC Business School continues to redefine online learning with innovative educational designs. Recognised at the FOME Learning Design Innovation Awards, EDHEC is shaping the future of education through immersive and impactful experiences.
Inside the EDHEC Online Experience: Flexibility, Hands-On Learning, and Career Guidance
Interested in pursuing a degree at EDHEC? Our online programs combine theory and practice, offering live classes, a user-friendly learning platform, career coaching, and real-world consulting projects. Learn more about the weekly experience and how you can take your career to the next level with EDHEC Online.
Discussing Leadership Development in the Online MBA with Inge De Clippeleer
Gain leadership insights with Inge De Clippeleer, Head of Faculty, Management & Humanities, as she explains how EDHEC’s Online MBA program helps you build leadership skills and develop greater self-awareness to achieve your career aspirations.
Driving Program Innovations: How EDHEC Online Adapts to Market Demands and Global Challenges
Participants from around 70 different nationalities joined EDHEC last month to advance their careers and fulfil their ambitions. Discover EDHEC's priorities and program updates that are shaping the leaders of tomorrow by adapting to market demands and global challenges.
Global Perspectives, Unique Insights: The New EDHEC Online MBA Cohort
EDHEC’s first Online MBA cohort united professionals from six countries, including Japan, Sweden, and Sénégal. With an average of 12 years’ experience, they were ready to advance their careers through this transformative programme. They started with an integration week at the Paris campus, featuring workshops, networking opportunities, and industry insights.
Interview with Loick Menvielle – Online MBA’s Director
This programme is particularly valuable for those looking to make a significant impact in their careers. It offers both the tools and insights needed to navigate the challenges and opportunities of a complex business environment.
EDHEC Online launches Online MBA
EDHEC Online proudly introduces its Online MBA program, a testament to our commitment to academic excellence and e-learning innovation. Designed for dynamic leaders ready to face technological, environmental, and societal challenges, the programme combines real-world learning with personalized support, preparing students to advance society and the global economy.
What Can I Do with an MBA? Top 6 Jobs for MBA Graduates
Consultants enjoy the freedom of working independently, along with diverse, challenging, and rewarding projects. No two days at work are the same as a management consultant! To work as a successful consultant, you’ll typically need an MBA from a reputed business school combined with experience and expertise in a particular sub-field of business.
6 Ways an MBA Helps Develop Leadership Skills
Leadership isn't about standing alone above everyone else. To be an excellent leader, you need to work well with others, listen to their opinions, inspire and motivate them, as well as respond to their needs. Getting the best out of your team requires exceptional collaboration skills.
Why Do an MBA? 6 Great Reasons
Not all MBAs are the same — far from it. There’s a wide range of MBA specialisations, so you can choose a programme that will meet your needs and help you pursue your career goals.
How to Become a Digital Leader and Embrace Digital Transformation
Leaders of all kinds have a critically important role to play in digital transformation. Managers and executives set the tone for digital transformation, modifying structures or creating new ones as necessary, and fostering the culture necessary for successful transformation.