Bich Pham – who goes by the name of Bee – is an analytical and entrepreneurial professional currently working in the Business Intelligence department at Lazada, the leading eCommerce platform in Southeast Asia.
It doesn’t take long to see that data has been driving her career. A self-learner, Bee likes to develop new skills in order to create value for herself and her work. Currently enrolled in the online Master of Science (MSc) in Data Management and Business Analytics at EDHEC, she reflects on her first months in the programme and the benefits she expects from it.
What is your professional background?
My background is in business administration. When I enrolled, I knew that I was good at reasoning but I was not “exceptional” in natural science. During my 3rd year, I joined the Nielsen Case Competition*, which required me to analyze data. That’s when I found out that I love doing this kind of job.
Then I started to look for a job as an analyst and that’s how I started my career. Then I moved to business intelligence.
You already have technical skills in programming languages and have already followed several online courses. Why did you choose to enroll in the Online Master of Science in data management and business analytics?
Most of what I learned, I learned by myself, but there was no structure to it. When you study, you don’t see what you learn put in practice or how it can help you in business. When you start working, you actually see how helpful it can be. I realized that a strong foundation is very important, that’s why I enrolled in the Online Master of Science to close the gap. I also want to have the option to work overseas.
Right now, I’m thinking about choosing the business analytics track, as I don’t work in finance. I think with that track, I can have a more holistic view of the business.