Home  >  Online Programmes  >  Strategic Analysis

Online Executive Certificate

Strategic Analysis

Executive Education


Programme Advisor

Send an email / Call

Why choose this online programme?

Do you have the ambition to progress in your position, to take your career to the next level?

Do you need to develop your skills in Strategic Analysis?

Would you like to enhance your CV with a certificate from a business school?

Do you wish to benefit from the expertise of EDHEC professors while working at a distance?

The fundamentals of business strategy

This training is designed for all those who hold responsibilities within companies: managers with proven professional experience, already having or aspiring to business management responsibilities at a strategic and/or operational level. On completion of the online certificate “Strategic Analysis”, you will be able to :

  • Acquire the fundamentals in business strategy
  • Understand how to build or transform its business model in a context of digital transformation or rapid development
  • Know the methods and master the tools to effectively implement a corporate strategy

Strategic Analysis Certificate

In a world that is continuously changing, the goal of this certificate is to help participants explore strategic conceptual frameworks and business models so they can analyse various business competitive situations soundly and strategically. This programme gives them a practical, real-world view of how to deal with strategic issues, understand what the performance levers are in order to be able to anticipate changes, and positively contribute to their company’s transformation.

30 hours over 5 weeks



Week 1: What is strategy?

  • Explain what strategy is and why it is important
  • Distinguish between objectives and strategy, and articulate their relationship
  • Differentiate between business strategy and corporate strategy
  • Recognise the key stakeholders in an organisation.
  • Define the core strategy model proposed in this course
  • Evaluation en ligne

Week 2: External Analysis.

  • Define an organisation’s strategic competitive advantages, within its strategic groups, industry or in its set of substituable industries.
  • Analyse the broad macro-environment of an organisation in terms of relevant political, economic, social, technological, ecological and legal factors (PESTEL)
  • Use Porter’s 5 forces analysis in order to define the attractiveness of an industry.
  • Online evaluation

Week 3: Internal Analysis.

  • Describe an organisation’s value chain.
  • Recognise an organisation’s resources and capabilities.
  • Analyse how resources and capabilities can provide sustainable competitive advantage
  • Online evaluation

Week 4: Strategic Analysis

“Putting Things Together”

  • Perform a strategic analysis of an organisation
  • Online evaluation

Week 5: Case Study

  • Case study
  • Final exam

Your Programme Director

Billy Salha, PhD

Billy Salha, Ph. D., is Professor of Strategy at EDHEC Business School. He is also :

  • Co-Director Advanced Management Programme, EDHEC
  • CEO Fleury Michon.

To learn more about him

In practice, how does the Online Strategic Analysis Certificate work?

  • Weekly live virtual classes from 6:30 pm to 7:30 pm CET, available in replay mode
  • 5 to 7 hours of work per week recommended
  • Each module includes an online exam
  • Certification is awarded upon successfully passing the final exam

Still have questions?


Online Campus

Online campus

Designed specifically for busy executives, our Online Campus* give you the flexibility to develop your skills at your own pace, through an innovative platform, and a rich blend of content, such as:

  • videos, virtual classrooms,
  • quizzes and evaluations,
  • discussion forum…

New technologies at the service of tailor-made learning, such as mobile learning or social learning.

Online Campus remains accessible for 10 weeks from the start of the session.

*Access to the platform 24 hours a day, 365 days a year.


1 session per month

Participant’s profile:

  • Prior education: Bachelor’s level recommended.
  • A minimum of 3 years of management experience recommended.
  • Good command of working English.

How to apply?

It’s simple! Fill in the online registration form. You will be contacted by our Programme Advisor in order to discuss your project.

Tuition fees

Tuition fees

1.450€ plus VAT*

*2020 prices. Subject to changes – Contact us for more information.

Financial Aid / Scholarship

For Students working in France: the Strategic Analysis Online Certificate is eligible for the CPF. Several funding methods exist and can be combined,in the constitution of your file. Do not hesitate to contact us for more information.


Programme Advisor

Send an email / Call

At EDHEC Online we use cookies to ensure that you have the best possible experience, to provide you with customized services and to compile visit statistics to improve your experience on the site. nous utilisons des cookies pour vous garantir la meilleure navigation possible, vous proposer des services personnalisés et réaliser des statistiques de visite pour améliorer votre expérience sur le site. Learn more.