Latest articles

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Customer Experience Management Explained: Why It’s More Important than Ever

In a digital era defined by high expectations and constant competition, mastering Customer Experience Management (CXM) is crucial for building loyalty and long-term value. This article explains what CXM is, why it matters, and how companies can deliver consistent, personalised experiences across all touchpoints. From the core pillars of CXM and top-performing software to best practices and career opportunities, discover how a strategic CX approach can transform business performance. Learn how EDHEC’s Online MSc in Strategic Marketing equips professionals to lead with insight in a customer-first world.

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Data-Driven Marketing: Transforming Strategy with Analytics and Insight

Data-driven marketing is transforming how brands connect with consumers, using insights to guide strategy and personalise engagement. This article explores what data-driven marketing is, why it matters, and how it’s applied across digital channels. It also outlines key tools, best practices, and how EDHEC’s Online MSc in Strategic Marketing can help professionals lead with data and drive impactful marketing results.

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Understanding the Difference Between Leadership and Management

For professionals looking to lead with purpose and drive organisational success, distinguishing between leadership and management is key. This article explores how leaders and managers differ in responsibilities, mindset, and style, and provides practical insights to help you strengthen both your leadership and management capabilities. Discover how EDHEC’s Online MBA can equip you with the skills to manage effectively and lead with impact in today’s dynamic business environment.

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Unlocking Career Potential: The Value of an Online Master’s Degree in Marketing

Considering an online master’s degree in marketing but unsure if it’s worth it? Explore our in-depth article to uncover the true value of this degree and learn how EDHEC’s Online Master of Science in Strategic Marketing stands out for its practical learning approach, expert faculty, and global perspective.

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Exploring the Role of a Market Research Analyst: Career Path, Skills, and Qualifications

A career as a market research analyst blends analytical expertise with strategic insight. This article outlines the responsibilities, qualifications, and career paths in the field, while distinguishing between related roles such as marketing analyst and customer research analyst. Learn about essential tools, research techniques, and how EDHEC’s Online MSc in Strategic Marketing can equip you with the skills to thrive in this competitive industry.

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Four EDHEC Students Among Top Performers at Harvard Global Case Competition

Four students from the EDHEC Online MSc in Corporate Finance recently showcased their expertise at the prestigious Harvard Global Case Competition. Demonstrating exceptional skills and dedication, four of our students achieved a top-20 ranking among 300 global teams, highlighting the strength of EDHEC's corporate finance education and its emphasis on practical, real-world applications.