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Online learning
Inside the EDHEC Online Experience: Flexibility, Hands-On Learning, and Career Guidance
Interested in pursuing a degree at EDHEC? Our online programs combine theory and practice, offering live classes, a user-friendly learning platform, career coaching, and real-world consulting projects. Learn more about the weekly experience and how you can take your career to the next level with EDHEC Online.
9 AI Productivity Tools to Work & Study More Effectively
AI productivity tools can be useful in a range of contexts, and are especially apt for online study. Studying remotely relies heavily on online classes, virtual meetings, and other digital technologies that integrate perfectly with AI-based tools.
Latest articles
Market Research: Why It Matters and How to Get It Right
Market research is a process used to collect and analyse information about target audiences, competitors, and market conditions to support strategic decision-making. This article explores the main types and methods of market research, beginner-friendly tools, and practical tips to get started. For those looking to deepen their expertise, specialised programs like EDHEC’s Online MSc in Strategic Marketing can provide the analytical and strategic skills needed to apply market research effectively.
Your Guide to Becoming a Marketing Data Analyst
In an increasingly data-driven marketing world, the role of a Marketing Data Analyst is more vital than ever. This comprehensive guide explores what the position entails, the key skills and tools required, and how professionals can build a successful career in this dynamic field. Learn how advanced degrees from EDHEC Business School—such as the Online Master of Science in Strategic Marketing and the Online Master of Science in Data Management & Business Analytics, can equip you with the expertise needed to thrive.
Marketing in an AI World: Thrive or Survive?
Artificial intelligence is rapidly reshaping the marketing landscape—from personalisation and automation to data-driven decision-making. In this article, discover how AI and Generative AI tools are transforming the field, what it means for marketers, and why the human touch remains essential. Featuring insights from Professor Arne De Keyser, this piece highlights the opportunities, challenges, and future of marketing in an AI-powered world, with guidance on how to stay ahead through EDHEC’s specialised online programmes.
Navigating Data Visualisation: Techniques, Tools, and Strategic Value
Data visualisation is a cornerstone of effective decision-making in the digital age. This article delves into essential techniques, tools, and chart types used by professionals to bring data to life. Whether you're creating a bar chart, exploring advanced diagrams like heat maps or boxplots, or choosing between visualisation software like Tableau or Power BI, this guide provides practical insights. Learn how to present data clearly, compellingly, and strategically—skills that are vital in marketing and beyond. Discover how the Online Master of Science in Strategic Marketing at EDHEC can empower you to apply these capabilities at an advanced level.
Transforming Business with Data Analytics: A Comprehensive Guide
Data analytics is transforming industries by enabling businesses to make informed, data-driven decisions. This article explores the fundamentals of data analytics, including its evolution, key methods, essential tools, and applications across various sectors. From descriptive to prescriptive analytics, we examine how businesses harness data for strategy and innovation. Learn about the intersection of IT and data analytics, career opportunities, and how EDHEC’s specialised programs equip professionals with the skills to thrive in this data-driven world.
How Can Businesses Grow Online? Unlocking the Power of Digital Marketing Strategies
A strong digital marketing strategy is essential for businesses aiming to thrive online. From SEO and content marketing to AI-driven automation and performance tracking, companies must adapt to changing consumer behaviours and digital trends. Understanding key performance indicators (KPIs) and leveraging data-driven insights are crucial for sustained success. The Online MSc in Strategic Marketing at EDHEC equips professionals with the expertise to navigate these challenges, blending strategic thinking with hands-on digital tools to drive measurable growth in today’s fast-paced marketing landscape.