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MSc Strategic Marketing: Advancing Careers in a Data-Driven World

The Online MSc Strategic Marketing at EDHEC is designed for ambitious professionals seeking to develop future-ready skills in strategy, digital marketing, and data analytics. Through flexible online learning, practical modules, and expert guidance, the program prepares you to lead impactful marketing initiatives and advance your career on a global scale.

leadership development

Leadership Development: Building the Skills for Impactful Change

What does it take to become a truly effective leader? This article breaks down the essentials of leadership development—from core skills and leadership styles to coaching and real-world application. Discover how EDHEC’s Online MBA supports this journey through its hands-on, personalised approach to leadership development.

market research

Market Research: Why It Matters and How to Get It Right

Market research is a process used to collect and analyse information about target audiences, competitors, and market conditions to support strategic decision-making. This article explores the main types and methods of market research, beginner-friendly tools, and practical tips to get started. For those looking to deepen their expertise, specialised programs like EDHEC’s Online MSc in Strategic Marketing can provide the analytical and strategic skills needed to apply market research effectively.

marketing data analyst

Your Guide to Becoming a Marketing Data Analyst

In an increasingly data-driven marketing world, the role of a Marketing Data Analyst is more vital than ever. This comprehensive guide explores what the position entails, the key skills and tools required, and how professionals can build a successful career in this dynamic field. Learn how advanced degrees from EDHEC Business School—such as the Online Master of Science in Strategic Marketing and the Online Master of Science in Data Management & Business Analytics, can equip you with the expertise needed to thrive.

Create Videos with Artificial Intelligence: AI-Enhanced Video Productions

Marketing in an AI World: Thrive or Survive?

Artificial intelligence is rapidly reshaping the marketing landscape—from personalisation and automation to data-driven decision-making. In this article, discover how AI and Generative AI tools are transforming the field, what it means for marketers, and why the human touch remains essential. Featuring insights from Professor Arne De Keyser, this piece highlights the opportunities, challenges, and future of marketing in an AI-powered world, with guidance on how to stay ahead through EDHEC’s specialised online programmes.

data visualisation

Navigating Data Visualisation: Techniques, Tools, and Strategic Value

Data visualisation is a cornerstone of effective decision-making in the digital age. This article delves into essential techniques, tools, and chart types used by professionals to bring data to life. Whether you're creating a bar chart, exploring advanced diagrams like heat maps or boxplots, or choosing between visualisation software like Tableau or Power BI, this guide provides practical insights. Learn how to present data clearly, compellingly, and strategically—skills that are vital in marketing and beyond. Discover how the Online Master of Science in Strategic Marketing at EDHEC can empower you to apply these capabilities at an advanced level.