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Brand Manager Career Guide: Roles, Skills, and Roadmap

Brand managers shape a company’s identity, ensuring market relevance and consumer loyalty. They combine strategy, creativity, and analysis to develop impactful brand positioning. This article explores the essential skills, responsibilities, and career pathways for brand managers, offering insights into brand management strategies. Discover how EDHEC’s Online MSc in Strategic Marketing equips professionals with the expertise to excel in this dynamic field.

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Uncovering EDHEC’s Online MSc in Strategic Marketing

Julien Deslangle, Online International Programs Director, shares expert insights into how the MSc in Strategic Marketing can enhance your career and open doors to rewarding marketing jobs. Through the program’s data-driven approach and a comprehensive curriculum covering everything from consumer psychology to brand management, Julien explains how participants will develop the skills needed to navigate today’s evolving marketing landscape. With a strong emphasis on both practical experience and academic excellence, this program is designed to help you take your marketing career to the next level.

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Why Pursue an Online MSc in Data Management and Business Analytics at EDHEC?

Unlock your potential with EDHEC's Online MSc in Data Management and Business Analytics, a program designed to enhance your career development in today's competitive, data-driven landscape. Alumni like Ioannis Michos, now a Senior Data Scientist at Forvis Mazars, credit the program for preparing them to deliver impactful, data-driven solutions in their careers.

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Spotlight on Leadership Coaching in EDHEC’s Online MBA

Discover how EDHEC’s Online MBA integrates Boost360, a transformative leadership coaching program tailored to drive personal and professional growth. This innovative program coaches and empowers participants to enhance self-awareness, develop critical leadership skills, and achieve meaningful career advancements.

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Exploring the Role of a Product Manager: Skills and Valuable Insights

Product management is a dynamic career that combines creativity, strategy, and teamwork. Product managers shape a product's vision, oversee its lifecycle, and ensure it meets customer needs. Discover key skills, career paths, and how EDHEC's Online MSc in Strategic Marketing can help you excel in this role.

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Upskilling in 2025: Why Continuing Education Matters

The World Economic Forum predicts 78 million new jobs by 2030, but only for those with the right skills. Upskilling is the key to bridging the skills gap and staying competitive in a rapidly evolving job market. Explore how EDHEC Online’s innovative programs equip you with the knowledge and practical experience to thrive in the evolving job market.