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Market Research: Why It Matters and How to Get It Right
Market research is a process used to collect and analyse information about target audiences, competitors, and market conditions to support strategic decision-making. This article explores the main types and methods of market research, beginner-friendly tools, and practical tips to get started. For those looking to deepen their expertise, specialised programs like EDHEC’s Online MSc in Strategic Marketing can provide the analytical and strategic skills needed to apply market research effectively.
Your Guide to Becoming a Marketing Data Analyst
In an increasingly data-driven marketing world, the role of a Marketing Data Analyst is more vital than ever. This comprehensive guide explores what the position entails, the key skills and tools required, and how professionals can build a successful career in this dynamic field. Learn how advanced degrees from EDHEC Business School—such as the Online Master of Science in Strategic Marketing and the Online Master of Science in Data Management & Business Analytics, can equip you with the expertise needed to thrive.
Marketing in an AI World: Thrive or Survive?
Artificial intelligence is rapidly reshaping the marketing landscape—from personalisation and automation to data-driven decision-making. In this article, discover how AI and Generative AI tools are transforming the field, what it means for marketers, and why the human touch remains essential. Featuring insights from Professor Arne De Keyser, this piece highlights the opportunities, challenges, and future of marketing in an AI-powered world, with guidance on how to stay ahead through EDHEC’s specialised online programmes.
How Can Businesses Grow Online? Unlocking the Power of Digital Marketing Strategies
A strong digital marketing strategy is essential for businesses aiming to thrive online. From SEO and content marketing to AI-driven automation and performance tracking, companies must adapt to changing consumer behaviours and digital trends. Understanding key performance indicators (KPIs) and leveraging data-driven insights are crucial for sustained success. The Online MSc in Strategic Marketing at EDHEC equips professionals with the expertise to navigate these challenges, blending strategic thinking with hands-on digital tools to drive measurable growth in today’s fast-paced marketing landscape.
Marketing Analyst Role & Career Path: Everything You Need to Know
Interested in a career as a marketing analyst? Learn about marketing analyst roles, salary, and career path. From market research and data analysis to campaign optimisation and trend forecasting, marketing analysts provide valuable insights that help companies stay competitive. Pursuing an advanced degree, such as EDHEC's Online MSc in Strategic Marketing or MSc in Data Management & Business Analytics, equips individuals with the skills needed to thrive in this evolving field and boosts your prospects.
Career Development in Marketing: Unlocking Your Potential with an Online Master’s Degree in Strategic Marketing
Career development in marketing requires strategic planning and continuous learning. In this article, you will discover the five key stages of career progression, from entry-level roles to leadership positions, and learn how to build a professional development plan that keeps you competitive. You will also explore how an online Master’s degree in Strategic Marketing can help you acquire the skills and knowledge needed to advance your career.
Unlocking Marketing Analytics: Benefits, Tools, and Strategies
Marketing analytics helps businesses make data-driven decisions by tracking performance across digital channels. From descriptive to predictive analytics, leveraging data is key to optimising campaigns, improving customer insights, and refining marketing strategies. In this article, we explore essential tools, challenges, and solutions while highlighting how EDHEC’s Online MSc in Strategic Marketing equips professionals with the expertise to harness data for marketing success.
Brand Manager Career Guide: Roles, Skills, and Roadmap
Brand managers shape a company’s identity, ensuring market relevance and consumer loyalty. They combine strategy, creativity, and analysis to develop impactful brand positioning. This article explores the essential skills, responsibilities, and career pathways for brand managers, offering insights into brand management strategies. Discover how EDHEC’s Online MSc in Strategic Marketing equips professionals with the expertise to excel in this dynamic field.
Uncovering EDHEC’s Online MSc in Strategic Marketing
Julien Deslangle, Online International Programs Director, shares expert insights into how the MSc in Strategic Marketing can enhance your career and open doors to rewarding marketing jobs. Through the program’s data-driven approach and a comprehensive curriculum covering everything from consumer psychology to brand management, Julien explains how participants will develop the skills needed to navigate today’s evolving marketing landscape. With a strong emphasis on both practical experience and academic excellence, this program is designed to help you take your marketing career to the next level.
The Comprehensive Guide to Becoming a Digital Marketing Strategist
Interested in a career as a Digital Marketing Strategist? Gain the skills and expertise with EDHEC's online MSc in Strategic Marketing. Explore the responsibilities, essential skills, career paths, emerging trends, and more in our comprehensive guide.
5 Reasons Why It’s Essential to Master Business Analytics
Mastering business analytics will allow you to make better business decisions, manage risk, retain customers, drive more sales, and increase profit margins.
Why a Strong Digital Transformation Strategy is Essential for Modern Companies
Digital transformation can allow companies to be more efficient, offer better customer service, and add value in a large number of ways.
5 Must-Have Entrepreneurial Skills for Aspiring Business Owners
Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”