Online Master of Science
The EDHEC Online MSc in Strategic Marketing prepares you to become the kind of marketing leader companies need today: strategic, data-savvy, and capable of driving growth in a digital-first world.
Upcoming intake
February 2026
Program duration
15 monthsiThe program includes an optional extension of up to 6 months to finalise the consulting project and professional experience validation.
Language
English
Level
Master of Science 120 ECTS
Marketing is transforming faster than ever. Artificial Intelligence (AI), data analytics and changing consumer behaviour are reshaping how brands connect, grow, and compete.
Digital transformation is fully embedded across our curriculum the marketing courses that are a part of the EDHEC Online MSc in Strategic Marketing have been developed after the emergence of AI as a powerful force in marketing. Rather than teach tools that will soon become outdated, we focus on developing analytical and decision-making skills, which transcend tool-related considerations and allow you to understand markets, position brands effectively, and design strategies that deliver long-term impact.
The EDHEC Online MSc in Strategic Marketing is a hands-on programme led by global marketing experts carefully designed to help you develop fundamental marketing skills through a series of advanced and specialised courses specifically created for the online format by EDHEC’s internationally recognised professors and industry experts.
The courses leverage concrete business cases, leadership interviews, and activities related to brand management, marketing strategies, tactics, and challenges facing global brands such as Apple, Disney, Temu, Ikea, GoFundMe, Hubspot, Shein, P&G, and more. The programme also features course mentors with decades of combined experience with companies like British Airways and Giorgio Armani.
The programme also offers several “master class” live events (optional) where you can learn about the marketing challenges of a specific industry (e.g., luxury), take a deeper dive into trends & tools, and participate in small-group discussions with today’s marketing leaders.
By the end of the programme, you will be able to:
This combination of skills prepares you for roles across marketing leadership, brand management, digital strategy, product marketing, insights, and consultancy.
This online programme’s modern and flexible curriculum prepares you for today’s evolving business landscapes, offering both foundational and advanced marketing skills that are essential for success in a data-driven, global environment.
Core courses will cover a range of topics from marketing strategy and business intelligence, to consumer behaviour and brand management. You will also have the opportunity to explore digital marketing, artificial intelligence in marketing, and the ethical implications of modern marketing practices. By mastering advanced analytics and data-driven decision-making, you will gain the tools to craft compelling marketing strategies, engage with consumers effectively, and enhance brand loyalty across diverse platforms. This programme ensures you’re equipped to handle complex marketing challenges and lead with innovation.
Refine your education and get a deeper understanding of what matters most to you. You will choose 2 to 4 electives* from the following options:
(*) Elective courses subject to change.
Interested in this format ?
1ST TRIMESTER - FOUNDATION COURSES
Marketing Strategy in the Digital Era
Data Analytics for Managers
Statistics Refresher
Consulting Project Methodology
2ND TRIMESTER
Consumer Psychology & Emerging Trends
People Management in the Digital Age
Market Research & Methodology
3RD TRIMESTER
2 to 4 electives
4TH TRIMESTER
Marketing & Business Intelligence
Social Data Intelligence
Data Visualisation (with Tableau)
5TH TRIMESTER
Omni-Channel Strategies
Brand Management
Ethics & Data
Optional Extension
Finalisation of the Consulting Project and Professional Experience Validation
Prefer to send us your question ?
Our courses are delivered by distinguished experts from various fields who bring invaluable insights and real-world experience from their roles at leading companies, thus ensuring that you receive world-class education based on the latest industry research, tools, insights, practices and trends.
Professor, Marketing Strategy in the Digital Era
EDHEC Business School
Professor, Data Analytics for Managers
ESMT Berlin
Professor, Ethics & Data
EDHEC Business School
People Management in the Digital Age
Senior HR Business Partner, AXA
Professor, Digital Marketing
EDHEC Business School
Professor, Consumer Psychology & Emerging Trends
EDHEC Business School
Professor, Marketing & Business Intelligence
EDHEC Business School
Professor, Brand Management
EDHEC Business School
Professor, Marketing Research and Methodology
EDHEC Business School
Interested in learning more about this program?
Our Online Campus is a powerful and intuitive platform that is dedicated to our participants’ online learning journey, and that allows us to deliver a personalised, interactive, and high touch learning experience.
Studying with EDHEC Online gives you the opportunity to:
Graduates from EDHEC Online’s MSc in Strategic Marketing are prepared for roles such as the following:
EDHEC is excited to see alumni of the Online MSc in Strategic Marketing advance into marketing roles with some of the biggest brands including Hermès, LVMH, Rolex, as well as global agencies such as WPP group.
Whether looking to advance your career, change jobs, change companies, or make an international move, you will be equipped for leadership paths in companies of all sizes — from global brands to innovative start-ups.
But beyond the degree, you join a powerful global alumni network of 60,000+ graduates.
Top 10
Business School in Europe
Financial Times 2025 ranking
Top 10
Master in Marketing worldwide
QS 2024 ranking
Want to know if this program is right for you?
Tuition fees are provided for information only and are subject to change.
Several financing methods exist in the application process.
EDHEC's Scholarships
scholarships are awarded based on specific eligibility criteria and cannot be combined.
Early Bird Reduction
when you submit your application at least 2 months before the next intake. Cannot be combined with a scholarship.
Looking to quickly assess your funding options?
Start your transformative journey with EDHEC Online today!
Discover the entry requirements and key steps for a successful application!
Our admissions process is designed as a personalised journey. From assessing your eligibility to finalising your application, our advisors guide you at every stage to ensure your background and experience are fully represented.
Start with a conversation with one of our advisors. You may also receive an initial profile assessment in just a few minutes via our online form.
Strategic marketing is all about understanding markets, customers, and trends to create long-term value for a business. It goes beyond day-to-day promotions, discounts, sales, etc. — it’s about positioning a brand, shaping customer perceptions, understanding customer journeys, and building strategies that drive sustainable growth in competitive environments.
Key components of strategic marketing include:
An MSc (Master of Science) in Strategic Marketing helps you master the analytical, business, and leadership skills needed to make marketing decisions. Through a mix of case studies, digital marketing trends, and strategic projects, you will learn to connect marketing performance with overall business success.
An Online MSc in Strategic Marketing is a degree that can help you advance your career in marketing. The programme provides advanced knowledge and practical skills that are invaluable in today’s competitive business environment. It equips you with expertise in consumer behavior, data-driven decision-making, digital and omni-channel strategies, and brand management—key areas sought after by employers worldwide. Beyond technical knowledge, this programme helps you develop strategic thinking and leadership abilities, preparing you for senior roles in marketing, communications, and business development.
Graduates of this type of programme have access to a wide range of professional roles such as:
Marketing Manager
Brand Manager
Digital Marketing Strategist
Product Marketing Manager
Customer Insights Analyst
Market Researcher
Growth Marketing Manager
Communications or Brand Strategist
Marketing Consultant
In addition to the expertise acquired, joining the EDHEC Online MSc in Strategic Marketing also gives you access to an international network of over 60,000 alumni, present in all sectors and ready to share their experience.
The main difference between an MSc in Strategic Marketing and an MBA lies in the focus of the degree programme and the target audience. An MSc in Strategic Marketing focuses on long-term planning, branding, and market positioning strategies—and how these and many other practices and principles of marketing align with broader business goals. In contrast, an MBA provides a broad overview of business, covering areas like marketing, operations, strategy, and leadership. MBA programmes are aimed at professionals with several years of work experience who are preparing for management or executive roles. While the MSc is more technical and analytical, the MBA emphasizes leadership, decision-making, and practical business skills. Ultimately, the choice depends on your career goals and where you are in your professional journey.
Online programmes use two different formats: asynchronous and synchronous learning. Asynchronous courses provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC Online programmes combine both e-learning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.
EDHEC is a Top 10 Business School in Europe (Financial Times 2025 ranking) with triple accreditation (EQUIS, AACSB and AMBA). This guarantees academic excellence of all of our programmes, the expertise of the teaching staff, as well as the school’s close ties to leading global businesses. Upon completion of an EDHEC Online programme, we hold official graduation ceremonies at one of our campuses.
If you’re looking to stand out in the marketing field or move into more strategic, higher-responsibility roles, it’s absolutely worth it. A specialised master’s in marketing signals that you understand not just how to market, but why — and that you understand how to connect data, creativity, and business strategy to deliver measurable impact.
At EDHEC, the Online MSc in Strategic Marketing programme is designed to support diverse profiles, offering flexible, high-quality learning and expert-led guidance to help you develop the skills employers truly value.
Graduates gain a 120 ECTS diploma from a triple-accredited business school and build the confidence and capability to make sound financial decisions, drive performance, and contribute meaningfully to business success.
The Online MSc in Strategic Marketing is based on a flexible teaching approach, designed for professionals and students seeking agility.
You will alternate between different formats:
To successfully complete this programme, we recommend planning 15 to 20 hours of individual study per week.
Our programmes are designed to fit your schedule and personal life. This balance is essential for staying engaged throughout the programme and achieving your professional goals.
Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.
Our programme is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.
The Online MSc in Strategic Marketing is taught in English. If English isn’t your first language, you are expected to have a strong command of spoken and written English.
The Online MSc in Strategic Marketing programme is divided into content modules—and for each module, there will be a set of required deliverables that is to be completed either individually or in groups.
With the EDHEC Online virtual campus, you have access to weekly interactive online classes, workshops, and chat-based discussions. All participants are expected to work in groups on a collaborative project throughout the programme.
Our world-class platform is compatible with tablets and mobile devices, and online campus is accessible 24/7 from anywhere in the world. Our support team is always available to help participants get and stay organized, succeed in their learning path up all the way up until graduation, and achieve their career goals.
EDHEC Business School has developed a specific scholarship system for its online programmes and diplomas. Scholarships can offer up to -40% on tuition fees.
These scholarships are meant to foster diversity and inclusion within our student and participant profiles. Eligibility is contingent upon meeting specific criteria.
Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.
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Freelance Consultant
“I chose to continue to study because as my career progresses, I see new domains, such as data science and artificial intelligence, reshaping the whole industry. So it was really important for me to learn new skills and new competencies. And I wanted an online format because I have to be flexible with my professional activities and my personal life.”
Director of CRM & Global Marketing Operations, Vishay Intertechnology, Inc.
“This program provided me a strong update of knowledge and also a new set of skills in the data science field. And that will definitely influence my leadership and the value I can bring in my upcoming missions and objectives.”
Data Consultant, Keyrus
“The [online learning] platform is user friendly. People at EDHEC are willing to make sure that you have the best experience. The IT team is really invested in helping all the students and the professors will take all the time you need.”
15 months i
English