MSc Strategic Marketing

Strategic marketing is all about understanding markets, customers, and trends to create long-term value for a business. It goes beyond day-to-day promotions, discounts, sales, etc. — it’s about positioning a brand, shaping customer perceptions, understanding customer journeys, and building strategies that drive sustainable growth in competitive environments.

Key components of financial management include:

• Marketing in a Digital Era
• Marketing Data & Analytics
• Consumer Psychology
• Market Research
• Social Data & Intelligence
• Brand Management

An MSc (Master of Science) in Strategic Marketing helps you master the analytical, creative, and leadership skills needed to make marketing decisions. Through a mix of case studies, digital marketing tools, and strategic projects, you will learn to connect marketing performance with overall business success.

An Online MSc in Strategic Marketing is a competitive degree that can help you advance your career in marketing. The program provides advanced knowledge and practical skills that are invaluable in today’s competitive business environment. It equips you with expertise in consumer behavior, data-driven decision-making, digital strategies, and brand management—key areas sought after by employers worldwide. Beyond technical knowledge, this program helps you develop strategic thinking and leadership abilities, preparing you for senior roles in marketing, communications, and business development.

Graduates of this type of program have access to a wide range of professional roles such as:

Marketing Management
Marketing Operations
Advertising
Digital Marketing
Content Strategy
Social Media Roles
Marketing Analytics
Agency Roles
Communications
Business Development
Strategic Partnerships & Sponsorships
Niche Marketing Roles (Luxury, Sports, etc.)

In addition to the expertise acquired, joining the EDHEC Online MSc in Strategic Marketing also gives you access to an international network of over 50,000 alumni, present in all sectors and ready to share their experience.

The main difference between an MSc in Strategic Marketing and an MBA lies in the focus of the degree program and the target audience. An MSc in Strategic Marketing focuses on long-term planning, branding, and market positioning strategies—and how these and many other practices and principles of marketing align with broader business goals. In contrast, an MBA provides a broad overview of business, covering areas like marketing, operations, strategy, and leadership. MBA programs are aimed at professionals with several years of work experience who are preparing for management or executive roles. While the MSc is more technical and analytical, the MBA emphasizes leadership, decision-making, and practical business skills. Ultimately, the choice depends on your career goals and where you are in your professional journey.

Other than the courses specific to the core area of study, the main difference between an online Master of Science and an in-person Master of Science lies in the learning format.

EDHEC’s online Master’s programs offer the same high standards and academic excellence as the programs offered in-person on our campuses. The school benefits from triple accreditation (EQUIS, AACSB, and AMBA), which guarantees the academic excellence of all our programs, the expertise of our faculty, and the close ties we maintain with leading international companies.

Online programs use two different formats: asynchronous and synchronous learning. Asynchronous courses provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC Online programs combine both e-learning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.

If you’re looking to stand out in the marketing field or move into more strategic, higher-responsibility roles, it’s absolutely worth it. A specialized master’s in marketing signals that you understand not just how to market, but why — and that you understand how to connect data, creativity, and business strategy to deliver measurable impact.

At EDHEC, the Online MSc in Strategic Marketing program is designed to support diverse profiles, offering flexible, high-quality learning and expert-led guidance to help you develop the skills employers truly value.

Graduates gain recognized academic credentials from a triple-accredited business school and build the confidence and capability to market products and services across all channels.

The Online MSc in Strategic Marketing is based on a flexible teaching approach, designed for professionals and students seeking agility.

You will alternate between different formats:

• Live online courses with the entire class,
• Group activities and collaborative work, and
• Self-study modules to complete at your own pace

To successfully complete this program, we recommend planning 15 to 20 hours of individual study per week.

Our programs are designed to fit your schedule and personal life. This balance is essential for staying engaged throughout the program and achieving your professional goals.

Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.

Our program is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.

The Online MSc in Strategic Marketing is taught in English. If English isn’t your first language, you are expected to have a strong command of spoken and written English.

The Online MSc in Strategic Marketing program is divided into content modules—and for each module, there will be a set of required deliverables that is to be completed either individually or in groups.

With the EDHEC Online virtual campus, you have access to weekly interactive online classes, workshops, and chat-based discussions. All participants are expected to work in groups on a collaborative project throughout the program.

Our world-class platform is compatible with tablets and mobile devices, and online campus is accessible 24/7 from anywhere in the world. Our support team is always available to help participants get and stay organized, succeed in their learning path up all the way up until graduation, and achieve their career goals.

EDHEC Business School has developed a specific scholarship system for its online programs and diplomas. Scholarships can offer up to -40% on tuition fees.

These scholarships are meant to foster diversity and inclusion within our   student and participant profiles. Eligibility is contingent upon meeting specific            criteria.

Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.