A master’s in marketing, such as EDHEC’s MSc in Strategic Marketing Online, provides advanced knowledge and practical skills that are invaluable in today’s competitive business environment. It equips you with expertise in consumer behavior, data-driven decision-making, digital strategies, and brand management—key areas sought after by employers worldwide. Beyond technical knowledge, this program helps you develop strategic thinking and leadership abilities, preparing you for senior roles in marketing, communications, and business development. Whether you’re aiming to accelerate your career, pivot to a new industry, or build your own business, a master’s in marketing is a powerful asset.
Is a masters in marketing helpful?
What is the difference between a Master of Science in Strategic Marketing online and a MSc in Marketing Analytics online?
A MSc in Strategic Marketing emphasises understanding market trends, developing branding strategies, customer behavior, and integrating marketing into broader business goals. A MSc in Marketing Analytics is more quantitative, involving data mining, predictive modeling, and measuring marketing effectiveness. EDHEC Online MSc in Strategic Marketing offers a comprehensive integration of advanced data analytics with strategic marketing, essential to improve decision-making skills.
What’s the difference between an online marketing degree and one attended in person?
Both delivery methods ensure the same level of academic excellence and personalised support. An EDHEC Online Master of Science offers the same high-quality knowledge and skills to their participants as the traditional on-campus programmes.
While on-campus programmes are delivered through in-person classes, online programmes leverage advanced digital platforms to reach learners globally.
Online programmes use two different formats: asynchronous and synchronous learning. Asynchronous classes provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC online programs combine both elearning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.
Upon completing an online programme with EDHEC, you will receive a diploma from EDHEC, a Business School ranked 7th in Europe (Financial Times 2023 ranking) with triple accreditation (EQUIS, AACSB and AMBA). This guarantees the academic excellence of the programmes, the expertise of the teaching staff, as well as its close ties to businesses.
As with any graduation from a program attended in person, EDHEC Business School holds official graduation ceremonies for its online diplomas, at one of its campuses, to bring together the participants and pedagogical teams that have contributed to their learning and their online experience.
Will my degree say "Online"?
Why should I pursue a Master in Marketing?
A Master’s in Marketing can boost your career by deepening your expertise in areas like digital marketing, consumer behaviour, and brand management. It makes you more competitive in the industry, opening doors to leadership roles, specialisation, and higher earning potential.
The Online MSc in Strategic Marketing programme also offers valuable networking opportunities with professionals and peers while allowing you to work on real-world projects that sharpen your practical skills. Whether you’re advancing in your current role or transitioning into marketing, this degree equips you to elevate your career.
Can I pursue a MSc in Strategic Marketing with no marketing experience?
Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.
Our programme is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.
What is the difference between a Master in Strategic Marketing and a Master in marketing management?
The main difference between a Master in Strategic Marketing and a Master in Marketing Management lies in their focus areas. A Master in Strategic Marketing focuses on long-term planning, branding, and market positioning strategies, helping learners to understand how to align marketing with broader business goals.
A Master in Marketing Management emphasises the operational and tactical aspects of managing marketing activities, such as campaign execution, team leadership, and resource management.
How much time can I expect to spend on this programme?
You experience several different learning formats: with your entire class during live online classes, in learning groups and on your own at your own pace. We recommend you dedicate 15 to 20 hours of individual work towards your course per week.
Maintaining a work-life balance is essential and will help to ensure learners get the most out of their course. Our training courses are designed so that learners can adjust their workload to align with their personal situation.
One benefit of remote work is that learners can fit it into their personal and professional lives.
EDHEC Online Campus: how does it work?
The program content is divided into modules. For each module, a set of deliverables is usually required, to be completed individually or in groups.
On the virtual campus, you have access to weekly interactive online classes, workshops and discussions via Slack messaging. Our participants are also required to work in groups on a collaborative project throughout the program.
Compatible with tablets and mobiles, the online campus is accessible 24/7 from anywhere in the world.
Interactions between peers and mutual support are at the heart of the EDHEC Online pedagogy: the support team is always available to help participants get organised, succeed in their learning path up to graduation, and achieve their career goals.
