Online Master of Science

MSc Strategic Marketing

The EDHEC Online Master of Science (MSc) in Strategic Marketing is an opportunity to advance your career by integrating traditional marketing with cutting-edge analytics and real-world experience in an adaptable environment.

Upcoming session

May 2025

Programme duration

15 monthsiThe programme includes an optional extension of up to 6 months to finalise the consulting project and professional experience validation.

Language

English

Level

Master of Science 120 ECTS

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Explore our new Online MSc in Strategic Marketing

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Advance your career with a data-driven approach to modern marketing

In today’s rapidly-evolving digital landscape, successful marketing strategies increasingly rely on advanced analytics. EDHEC’s new Online Master of Science in Strategic Marketing offers a unique opportunity to combine data insights with a holistic marketing skill set, integrating consumer psychology, market research, business intelligence, brand management, and beyond. 

Built on a case-based approach that combines in-depth theoretical knowledge with hands-on learning, this comprehensive programme enhances your ability to make data-driven decisions. You’ll gain the expertise to tackle complex marketing challenges and lead impactful strategies that drive real results. Now is the time to elevate your career with a transformative learning experience that empowers you to make a significant and lasting impact in the marketing world. 

Through a hands-on approach led by global marketing experts, you will develop fundamental marketing skills in a flexible online environment.

Get ready to learn how to:

  • Integrate digital marketing strategies with traditional marketing principles
  • Stay ahead of the curve by mastering data-driven marketing and AI
  • Transform data into actionable insights to make better business decisions
  • Understand consumer behaviour & ethical implications across various organisational levels and stakeholders
  • Gain real-world marketing consulting experience through the programme’s dedicated consulting project  

How does the programme work?

 

  • 13 courses over 15 months
  • 2 to 4 elective courses to customise your marketing specialisation
  • 1 live online class every week hosted by your academic mentor to review content, encourage discussion, and answer questions
  • Career Coaching with a robust personality assessment and individual coaching
  • A Consulting Project to apply your newly learnt skills and gain real-world experience
  • Individual self-paced study time and group work sessions (about 15 to 20 hours per week)
  • Each module is evaluated based on a combination of different activities, such as simulations, essays, oral presentations, quizzes, and case studies. 

This online programme’s modern and flexible curriculum prepares you for today’s evolving business landscapes, offering both foundational and advanced marketing skills that are essential for success in a data-driven, global environment.

Core courses will cover a range of topics from marketing strategy and business intelligence, to consumer behaviour and brand management. You will also explore digital marketing, artificial intelligence in marketing, and the ethical implications of modern marketing practices. By mastering advanced analytics and data-driven decision-making, you will gain the tools to craft compelling marketing strategies, engage with consumers effectively, and enhance brand loyalty across diverse platforms. This programme ensures you’re equipped to handle complex marketing challenges and lead with innovation.

(*) Courses subject to change.

      Refine your education and get a deeper understanding of what matters most to you. You will choose 2 to 4 electives* in a series of subjects:

      • Marketing: Digital Marketing, Artificial Intelligence in marketing
      • Data & Analytics: People Analytics, Coding with R
      • Business Management: Strategy, Strategic Foresight, Macroeconomics for managers, SME Governance, Corporate Social Responsibility
      • Finance: Financial & Managerial Accounting, Corporate Finance, Bitcoin & Blockchain

      (*) Elective courses subject to change.

      Core modules

      1ST TRIMESTER - FOUNDATION COURSES

      Marketing Strategy​ in the Digital Era

      Data Analytics for Managers​

      Statistics Refresher​

      Consulting Project Research Methodology​

      2ND TRIMESTER

      Consumer Psychology & Emerging Trends​

      Managing in the Digital Age​

      Market Research & Methodology ​

      3RD TRIMESTER

      2 to 4 electives

      4TH TRIMESTER

      Marketing & Business Intelligence​

      Social Data Intelligence​

      Data​ Visualisation (with Tableau)​

      5TH TRIMESTER

      Omni-Channel Strategies​

      Brand Management​

      Ethics & Data​

      Optional extension

      Finalisation of the Consulting Project and Professional Experience Validation

      YouDrive

      Created specifically for online learners and busy professionals with ambitious career aspirations, YouDrive Personalised Development Programme enables you to take charge of your career growth. This premium experience is customised to meet your unique professional needs through guided reflection and one-on-one coaching.

      With expert guidance, set clear professional goals, identify your strengths and areas for improvement, refine job search strategies, maximise networking opportunities, and advance your career to the next level.

      Consulting Project

      You will have the opportunity to undertake a consulting project to formulate a strategy for a real company in the international marketplace. In line with EDHEC’s ethos of social and connective learning, you will work in a team to make useful and actionable recommendations for your chosen organisation, just as a real consultant would, on a concrete topic linked to your career plan.

      You will be supported in this exercise by an academic mentor and a member of the teaching faculty.

      Contact

      Taliha Ali

      Programme Advisor

      Send an email Book a meeting

      Learning approach: Cutting-edge courses by industry experts

      EDHEC’s Online MSc in Strategic Marketing is expertly tailored to accommodate your personal and professional schedules, integrating personalised coaching and virtual classrooms with academic mentorship. Our courses are delivered by distinguished experts from various fields who bring invaluable insights and real-world experience from their roles at leading companies such as AXA, Sanofi, and Pierre Fabre Group, ensuring that you receive world-class education based on the latest industry practices and trends.

      Arne De Keyser, PhD

      Professor, Marketing Strategy in the Digital Era

      EDHEC Business School

      Raji JAYARAMAN, PhD

      Professor, Data Analytics for Managers

      ESMT Berlin

      Guilhem Fouetillou

      Social Data Intelligence

      Global Consumer Insights Head, Sanofi

      Geert Demuijnck, PhD

      Professor, Ethics & Data

      EDHEC Business School

      Camille Yvinec​

      Brand Management

      Associate Director, Brand identity, Paris 2024

      Emmanuelle​ Jacquemot-Sharma​

      Managing in the Digital Age​

      Senior HR Business Partner, AXA​

      Rémi Douine​

      Social Data Intelligence

      Data & Digital Marketing Expert, ​Analytics & Intelligence Leader, Pierre Fabre Group

      An Innovative Learning Experience

      Our Online Campus is a powerful and intuitive platform dedicated to our participants’ online learning journey. Shaped with some of the best institutions in the world, top-ranked by the Financial Times, our virtual learning environment allows us to deliver a personalised, interactive and high-touch learning experience.

      Studying online with EDHEC means:

      • Benefiting from the expertise of professors from the best business schools and universities around the world, such as ESMT Berlin, part of the FOME Alliance, as well as industry leaders
      • Experiencing different e-learning methods, live with all participants and at your own pace, at your own time
      • Having access to a wide range of pedagogical activities from videos and written resources to quizzes and instructional activities
      • Using a unique mobile-first online platform available 24/7 to attend virtual classes, take exams, and discuss with classmates, professors, or the programme support team

      Your pathway to data-driven marketing career roles

      The programme equips you with the tools and knowledge to thrive in a wide range of career opportunities, including roles such as Marketing Manager, Digital Marketing Strategist​, Marketing Analyst​, Business Intelligence Specialist, Product Manager​, Market Research Analyst​, Consultant​, etc.

      EDHEC’s global leadership and excellence

      EDHEC has earned the Triple Accreditation (EQUIS, AACSB, and AMBA) which recognises the School’s academic excellence, the quality of its faculty, its close links with companies on a global scale, and its involvement in the economic environment of its campuses.

      7th

      Business School in Europe
      Financial Times 2023 ranking

      Top 10

      Master in Marketing worldwide
      QS 2024 ranking

      Tuition fees & Financing solutions

      Several financing methods exist and can be combined in the application process.
      Do not hesitate to contact us to discuss your options.

      TUITION FEES

      22,950€ +VAT i

      For May 2025 intake.​
      Tuition fees are provided for information only and are subject to change.

      Application fees: €150

      Several financing methods exist and can be combined in the application process. Do not hesitate to contact us to discuss your options.

      EARLY BIRD

      -20% i

      For all applications submitted 2 months before the next intake. Scholarships and Early Bird cannot be combined.

      EDHEC’S SCHOLARSHIPS

      Up to 40%

      AM I ELIGIBLE?

      Admissions Process

      Start your transformative journey with EDHEC Online today!
      Discover the entry requirements and key steps for a successful application!

      What are the requirements?

      • 3-year Bachelor’s degree minimum (180 ECTS)
      • Professional experience recommended (Academic transcript required for any professional experience under 3 years)
      • Relevant professional project
      • Professional English proficiency (English language test equivalence: TOEFL INTERNET-BASED ≥ 92, TOEIC ≥ 850, IELTS ≥ 6.5, Cambridge Test of English ≥ 175)

      How to apply

      Contact our Programme Advisor in order to discuss your project and your eligibility for the programme. As a prospective applicant, you can also evaluate your profile here.

      What’s the difference between an online degree and one attended in person?

      Both delivery methods ensure the same level of academic excellence and personalised support. An EDHEC Online Master of Science offers the same high-quality knowledge and skills to their participants as the traditional on-campus programmes.

      While on-campus programmes are delivered through in-person classes, online programmes leverage advanced digital platforms to reach learners globally.

      Online programmes use two different formats: asynchronous and synchronous learning. Asynchronous classes provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC online programs combine both elearning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.

      You will receive a diploma from EDHEC, a Business School ranked 7th in Europe (Financial Times 2023 ranking) with triple accreditation (EQUIS, AACSB and AMBA). This guarantees the academic excellence of the programmes, the expertise of the teaching staff, as well as its close ties to businesses.

      As with any graduation from a program attended in person, EDHEC Business School holds official graduation ceremonies for its online diplomas, at one of its campuses, to bring together the participants and pedagogical teams that have contributed to their learning and their online experience.

      Will my degree say "Online"?

      Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.

      Why should I pursue a Master's in Marketing?

      A Master’s in Marketing can boost your career by deepening your expertise in areas like digital marketing, consumer behaviour, and brand management. It makes you more competitive in the industry, opening doors to leadership roles, specialisation, and higher earning potential.

      The Online MSc in Strategic Marketing programme also offers valuable networking opportunities with professionals and peers while allowing you to work on real-world projects that sharpen your practical skills. Whether you’re advancing in your current role or transitioning into marketing, this degree equips you to elevate your career.

      Can I pursue a MSc in Strategic Marketing with no marketing experience?

      Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.

      Our programme is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.

      What is the difference between a Master in Strategic Marketing and a Master in marketing management?

      The main difference between a Master in Strategic Marketing and a Master in Marketing Management lies in their focus areas. A Master in Strategic Marketing focuses on long-term planning, branding, and market positioning strategies, helping learners to understand how to align marketing with broader business goals.

      A Master in Marketing Management emphasises the operational and tactical aspects of managing marketing activities, such as campaign execution, team leadership, and resource management.

      How much time can I expect to spend on this programme?

      You experience several different learning formats: with your entire class during live online classes, in learning groups and on your own at your own pace. We recommend you dedicate 15 to 20 hours of individual work towards your course per week.

      Maintaining a work-life balance is essential and will help to ensure learners get the most out of their course. Our training courses are designed so that learners can adjust their workload to align with their personal situation.

      One benefit of remote work is that learners can fit it into their personal and professional lives.

      EDHEC Online Campus: how does it work? 

      The program content is divided into modules. For each module, a set of deliverables is usually required, to be completed individually or in groups.

      On the virtual campus, you have access to weekly interactive online classes, workshops and discussions via Slack messaging. Our participants are also required to work in groups on a collaborative project throughout the program.

      Compatible with tablets and mobiles, the online campus is accessible 24/7 from anywhere in the world.
      Interactions between peers and mutual support are at the heart of the EDHEC Online pedagogy: the support team is always available to help participants get organised, succeed in their learning path up to graduation, and achieve their career goals.

      Our Alumni say it better

      Roland Nasr

      Managing Director, Melanion Capital

      “Joining the EDHEC Alumni network exposed me to many connections, allowing me to make new friends and establish connections for myself and my company in the future.”

      Yasmin Berbig

      Specialist TOW, GE Power

      “I decided to do the Online Master specifically because it provides me with great flexibility to work and study besides one another, so it was a great chance for me to apply my gained insights at my job directly, but also vice versa.”

      Abkar Toumasian

      Business Development, MvVO ART

      “The coaching sessions are very interesting. I think all schools all over the world should do that. Above the educational and professional growth and progress, here we have a personal growth.”

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