EDHEC’s Online Master of Science in Strategic Marketing equips professionals with a data-driven approach to modern marketing, empowering them to make a significant impact in their careers while opening doors to promising marketing jobs. Julien Deslangle, Online International Programs Director, provides insights into how the curriculum and unique benefits of the program prepare you for success in this dynamic field.
An Overview of the Master of Science in Strategic Marketing
“Our Master of Science in Strategic Marketing can be a game changer for your career. You will acquire an in-depth understanding of modern marketing covering aspects such as consumer psychology, market research, brand management and omni-channel strategies, with a strong focus on how these elements apply in today’s world enabling you to integrate digital marketing with more traditional marketing approaches. Throughout the program, you will learn how to harness the power of data and business intelligence to make informed decisions and develop customer-centric strategies that are backed by real insights.
Leveraging this combination of marketing and data-driven knowledge and skills is how you can truly become a strategic contributor and make a significant impact as a marketing professional.
Who is the programme designed for?
With foundation courses at the beginning of the program to ensure you understand the essential concepts, and academic support throughout your learning journey, the Master of Science in Strategic Marketing is designed to adapt to the various backgrounds of our participants.
Having at least some prior experience or academic background in marketing is a significant plus. However, it’s not a strict requirement. And this creates another learning opportunity, especially in the context of the group assignments, as some of the peers you will be working with will already have a significant marketing experience, while others will bring a fresh perspective on the subject along with complementary business skills.
Why enrol on the MSc in Strategic Marketing?
If you’re looking for a program that truly sets you apart in the world of marketing, here are the top three reasons why our Master of Science in Strategic Marketing is the perfect choice:
First, you’ll benefit from the academic excellence of EDHEC, ranked 10th globally for its MSc in Marketing Management by QS in 2024, with courses developed by your professors, as well as academic support throughout your learning journey, combined with the flexibility of an online format, allowing you to study at your own pace, from anywhere and at any time.
Second, the program offers an optimal blend of theory and practice. You won’t just learn concepts; you’ll apply them through multiple case studies, and, thanks to the consulting project, which will give you the opportunity to work as a marketing consultant for a company.
And third, the program offers several opportunities to boost your career. Beyond everything you’ll learn in the consulting project, you’ll get to work one-on-one with a professional career coach, who will help you achieve your goals. And right from the start of your program, you’ll be able to leverage the extensive EDHEC alumni network — a global community that can open doors to countless opportunities and help you take your career to new heights.
